tag:blogger.com,1999:blog-28124276651137353662024-03-13T03:57:59.145-07:00PR Meets Marketing Anonymoushttp://www.blogger.com/profile/01902221633082738216noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-2812427665113735366.post-54983159286643064082016-06-22T21:49:00.000-07:002016-06-23T01:22:54.665-07:00Focus on the solution and the problem will solve itself<div dir="ltr" style="text-align: left;" trbidi="on">
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Focus on the solution and the problem will solve itself.</h1>
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<span style="font-family: Verdana, sans-serif;"><span style="font-size: large;">If you know me well, you know that one of <i>my biggest challenge</i> is to <b>stay positive. </b></span><span style="font-size: large; line-height: 3.2rem;">While negativity never show up on a statement, it </span><em style="border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; font-size: x-large; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">always </em><span style="font-size: large; line-height: 3.2rem;">have something to do with the results. </span></span><br />
<span style="font-size: large; line-height: 3.2rem;"><span style="font-family: Verdana, sans-serif;">If you believe that you will get sick, you have a better chance of getting sick. </span></span><br />
<span style="font-size: large; line-height: 3.2rem;"><span style="font-family: Verdana, sans-serif;">If you believe you will get in a car wreck, you’d better call the body shop because you’ll soon have to get your car repaired.</span></span><br />
<span style="font-size: large; line-height: 3.2rem;"><span style="font-family: Verdana, sans-serif;">The <i>positive attitude</i> you need to succeed is not on <b>CNN, FOX, ABC, CBS</b> or any of the other cable or radio channels or any newspaper.</span></span><br />
<span style="font-size: large; line-height: 3.2rem;"><span style="font-family: Verdana, sans-serif;">In fact, the media that depends on bad news for their revenue are even starting to become concerned about losing viewers due to the vast amount of negativity that they regurgitate in such phenomenal proportions.</span></span><br />
<span style="font-size: large; line-height: 3.2rem;"><span style="font-family: Verdana, sans-serif;">I suggest that you start following programs designed to shift your attention to the positive and solution oriented. If you want positive results, you must send all the energy you have to the right place.</span></span><br />
<span style="font-size: large; line-height: 3.2rem;"><span style="font-family: Verdana, sans-serif;">You also have to be careful with you surrounding. Telling someone to just be positive in an environment that is very negative is like telling someone who is swimming in the ocean not to get wet.</span></span><br />
<span style="font-size: large; line-height: 3.2rem;"><span style="font-family: Verdana, sans-serif;">Your friends, coworkers and family members unintentionally but freely contribute negativity to your life each day. Watch out for those type of inputs that enter your mindset and filter them out to replace them to positive data.</span></span></div>
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Anonymoushttp://www.blogger.com/profile/17056225246643689047noreply@blogger.com0tag:blogger.com,1999:blog-2812427665113735366.post-5074218014762436652015-05-17T05:34:00.003-07:002015-05-17T06:26:23.941-07:00Wolf of Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Verdana, sans-serif; font-size: x-large;">"THE WOLF OF MARKETING"</span></h2>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Online reviews from bloggers can drive product sales in a big way. Today's most popular form of word-of-mouth marketing "BLOGGERS"<o:p></o:p></span><br />
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<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-w9wJd-npgVw/VViW1DmabuI/AAAAAAAAAzw/zvNuJPCyoww/s1600/the-wolf-of-wall-street-marketing-lessons-1-638.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="300" src="http://4.bp.blogspot.com/-w9wJd-npgVw/VViW1DmabuI/AAAAAAAAAzw/zvNuJPCyoww/s400/the-wolf-of-wall-street-marketing-lessons-1-638.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">THE WOLF OF MARKETING</td></tr>
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<span style="font-family: "Droid Serif","serif"; font-size: 21.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Bloggers Role is Huge in Word of Mouth
Marketing<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Consumers no longer want to hear
from brands anymore, they want to hear from other consumers for a
recommendation and bloggers are a key part in B2I2C. (Business to Influencer to
Consumer)<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Just take a look at some of the
stats:<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "inherit","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">31% of
consumers say blog influenced their purchase<o:p></o:p></span></div>
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</span></span><!--[endif]--><span style="font-family: "inherit","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">81% of
the online population trusts information and advice they get from bloggers<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "inherit","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">61% of
the online population has made a purchase based on a recommendation from
bloggers.</span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 115%; text-indent: -0.25in;">Not too long ago, when
potential customers wanted to know about the quality of your product or service,
they relied on the opinions of friends and family. Word-of-mouth is still alive
in today’s connected world—it’s just become exponentially amplified with the
use of online reviews. One good (or bad) review of your business can echo
through cyberspace indefinitely</span></div>
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<span style="border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 1pt none windowtext; padding: 0in;"><span style="font-family: Droid Serif, serif;"><span style="font-size: 20pt; line-height: 115%;">Bigger </span><span style="font-size: 26.6666660308838px; line-height: 30.6666641235352px;">doesn't</span><span style="font-size: 20pt; line-height: 115%;"> necessarily mean better</span></span></span><span style="font-family: "Droid Serif","serif"; font-size: 20.0pt; line-height: 115%;"><o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">Interestingly
enough, 54% of consumers believe that the smaller the community the bigger the
influence. Consumer’s belief in the trustworthiness of smaller
communities. No community should consider themselves too small to start
tracking metrics.<o:p></o:p></span></div>
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<span style="font-family: "Droid Serif","serif"; font-size: 21.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Targets are Niche Based not Genre <o:p></o:p></span><span style="background-color: transparent; font-size: 28px;"><span style="font-family: Droid Serif, serif;">Any-more</span></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">When PR pros reached out to traditional
journalists, they were reaching out to people who covered a much broader area
whereas bloggers write about very specific topics.</span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;"> </span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">A blogger’s audience comes to them
and follows them to stay up to date, inspired or educated on a very specific
topic and a brand mention that doesn’t fit snugly within that niche sticks out
like a sore thumb.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Finding niche bloggers is a lot more
involved and time consuming than consulting a traditional media data base of
contacts. Hence the popularity of blogger outreach tools within the last few
years.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">If
you’re a</span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";"> </span><a href="http://www.grouphigh.com/"><span style="color: windowtext; font-family: "inherit","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman"; text-decoration: none; text-underline: none;">Group High</span></a><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">user, the “post content filter” is very useful in finding
bloggers by targeted topics.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Because I work best with examples:
I’m promoting a brand of clothing and want to do a campaign where I have
fashion bloggers who can review my clothing brand. Well, I wouldn’t reach out
to all DIY and fashion bloggers because some never write about clothing—they
may only write about accessories.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Thus I’d want to research bloggers
who focus not just on DIY and clothing but DIY and fashion clothing that at
least occasionally include clothing style tips or inspiration in their posts. I
would also want to make sure I eliminate the bloggers who write about DIY for
people on a budget because that would not be my target audience.<o:p></o:p></span></div>
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<span style="font-family: "Droid Serif","serif"; font-size: 21.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Powerful Messaging<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">With the access everyone has to
social media and how quickly digital words can spread, everything a blogger
says—fantastic or awful—gets amplified. Through social media sharing and re
sharing and their recommendations and lack thereof in their posts.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Even a “bad pitch” now gets publicized
and spread around all over Twitter, Instagram, Pintrest and inserted in to blog
posts so a word of caution there!<o:p></o:p></span></div>
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<span style="font-family: "Droid Serif","serif"; font-size: 21.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">More Personify<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">From the pitch you send to your
bloggers to the content that they create for their audience—it’s all super
targeted and personalized.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Bloggers respond better to
personalized pitches that show that you have read their blog.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">They are also creating content
personalized for a targeted audience of your buyer personas so the “personal
touch” you put in your pitch and blogger communication will be reciprocated
with some fantastic posts recommending your brand.<o:p></o:p></span></div>
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<span style="font-family: "Droid Serif","serif"; font-size: 21.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Mid-Level Works<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Many
brands are seeing success by pitching a higher volume of</span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";"> </span><a href="http://blog.grouphigh.com/5-tactics-to-engage-mid-level-influencers-for-your-brand/"><span style="color: windowtext; font-family: "inherit","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman"; text-decoration: none; text-underline: none;">mid-level influencers</span></a><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">, often in the form of bloggers, than “super influencers”
like celebrities.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Droid Serif","serif"; font-size: 21.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">It’s a Dark World<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Working with traditional journalists
followed a very black and white process and set of rules.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">Bloggers don’t set rules <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">Strict code of ethics or editorial
schedule is not required.<o:p></o:p></span></div>
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<span style="font-family: "Droid Serif","serif"; font-size: 21.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Involving Network Power<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Because bloggers are an involving
network, their audiences tend to be very engaged and loyal.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Bloggers tailor their post and
engage audience with them because they would not be successful without their
followers. This causes a relationship of extreme loyalty which means a brand
mention causes more action than awareness. <o:p></o:p></span></div>
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Anonymoushttp://www.blogger.com/profile/01902221633082738216noreply@blogger.com0tag:blogger.com,1999:blog-2812427665113735366.post-47934541509258494792014-05-25T04:07:00.000-07:002014-05-25T04:07:22.400-07:00The Wolf of Marketing & PR<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Verdana, sans-serif; font-size: x-large;">The Wolf of Marketing & PR</span></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-large;">Coming out soon....</span></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-large;">It will change the way you think & help the Marketing and PR to achive what they want.</span></div>
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Anonymoushttp://www.blogger.com/profile/01902221633082738216noreply@blogger.com0tag:blogger.com,1999:blog-2812427665113735366.post-74752865552074832014-02-25T04:50:00.000-08:002014-02-25T04:56:30.832-08:003 Reasons, High Data IQ is Important for Marketers<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: #38761d;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;">"The biggest communication problem is we do not listen to understand.</span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: large;">We listen to reply".</span></span></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I love the show Mad Men—and not just because Don Draper is such eye candy. As a marketer, I find the show to be the perfect fantasy world: Creative people dream up ideas in the morning then spend the afternoon sipping martinis and hoping their brilliant ideas work out. </span><br />
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<span style="color: #990000; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>So, here are the 3 reasons why marketer needs to have a high data I.Q</b></span></div>
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<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-Hh5kJhc9DBA/UwyOAip6RdI/AAAAAAAAABQ/WpS-fMICa6U/s1600/viq-cycle-collaboration.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-Hh5kJhc9DBA/UwyOAip6RdI/AAAAAAAAABQ/WpS-fMICa6U/s1600/viq-cycle-collaboration.png" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b>PR MEETS MARKETING</b></td></tr>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">In the real world, however, screenwriters can't ensure our success, so we rely on data. But data is not a crutch nor a replacement for creativity. Data is the means to predict the outcomes of our efforts with unprecedented accuracy.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The effectiveness of our marketing efforts heavily relies on our proficiency to use the data at our disposal—in other words, it relies on our data IQ. All marketers need it, and all the best marketers have it in spades.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Here are three reasons why you, as a marketer, want to have a high data IQ.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="color: #274e13; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b><i>1. Data gives you creative freedom</i></b></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b><i><br /></i></b></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I'm a "real-time data" kind of chief marketing officer (CMO). Knowing the real-time results of every activity my team undertakes lets me try new things and take more risks.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Think about this scenario without data: A team member comes up with a zany social media idea, but it represents a significant investment. Without data to show a return, the answer is undoubtedly No. That's much too risky a bet when every dollar counts!</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">On the flip side, when I have data, I can say yes because I can watch the idea's success (or failure) in real time. Things aren't working out? Pull the plug. Is the idea working better than anticipated? Put more resources against it, or mirror that campaign for other targets and continue testing.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">With data, nothing is too crazy.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="color: #274e13; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b><i>2. You can create better marketing plans</i></b></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Marketing is the engine that drives company success. Leads have to be generated before they can be closed. Consumers must be aware of your brand before they can buy from you.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">That's why data IQ drives higher conversions and better sales. When you have data behind every strategy you use, the job of creating a marketing plan is no longer mired in "what works and what doesn't" but becomes "what works and what works better."</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">And I'm not speaking from pie-in-the-sky platitudes. I've seen marketers rework marketing plans based on solid data and increase revenue by 20%–30% year-over-year. You can only deliver those kinds of results when you have the data to optimize the work you're doing.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="color: #274e13; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b><i>3. You can drive your own compensation</i></b></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">With every step up the corporate ladder, my compensation has become increasingly tied to marketing spend ROI. And I'm not the only one. Whether part of a compensation package or the meat of a bonus structure, ROI is counting in more marketers' compensation plans today.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"> If you don't have a high data IQ, you're missing the ability to determine your own compensation. On the other hand, a high data IQ allows you to give yourself a bigger paycheck by driving exactly those areas that boost your compensation.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<i><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-large;">"When you have control over your data, you have control over everything."</span></i><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So, while I envy Don Draper's three-martini lunches, I would never trade my data for a 1960s pencil skirt and everything that goes with it. I don't need screenwriters to write my success. When I'm armed with data, I write it myself.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Article: <strong style="border: 0px; font-size: 14px; line-height: 19.600000381469727px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Heather Zynczak </strong></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="border: 0px; font-size: 14px; line-height: 19.600000381469727px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Edited by:</span><strong style="border: 0px; font-size: 14px; line-height: 19.600000381469727px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> PR Meets Marketing</strong></span></div>
Anonymoushttp://www.blogger.com/profile/01902221633082738216noreply@blogger.com3tag:blogger.com,1999:blog-2812427665113735366.post-26402620500495002014-02-04T02:08:00.005-08:002014-02-04T02:08:52.166-08:00The Importance of LinkedIn for corporate's <div dir="ltr" style="text-align: left;" trbidi="on">
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LinkedIn is comprised of <b><span style="color: #cc0000;">110 million professional profiles</span></b> and more than 2.2 million company profiles that can be tapped according to interest, specialty, location and background.<br />
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<a href="http://2.bp.blogspot.com/-ix8HkkEK2Vk/UvC2FckhATI/AAAAAAAAAA0/s6XVpxKYWRg/s1600/logo-linkedin_001.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-ix8HkkEK2Vk/UvC2FckhATI/AAAAAAAAAA0/s6XVpxKYWRg/s1600/logo-linkedin_001.png" height="90" width="320" /></a></div>
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<b style="background-color: white; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 20px; text-align: left;"><span style="color: #6aa84f; font-size: large;">"The achievements of an organization are the results of the combined effort of each individual."</span></b></div>
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Organisations professionals are now reporting some of the most <span style="color: #cc0000;"><b>valuable assets</b> </span>of this <b><span style="color: #cc0000;">social-media tool</span></b> and how it has directly helped their organization on many levels.<br />
This <span style="color: #cc0000;">feedback</span> has yielded useful information about several actions you can take on a daily basis via LinkedIn to help <b><span style="color: #cc0000;">empower your organisation’s mission.</span></b><br />
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<b><span style="color: #6aa84f; font-size: large;">The first rule of thumb is “be seen and be heard".</span></b><br />
” Yes, you initially should reach out and <span style="color: #cc0000;">connect your profile</span> with as many relevant <span style="color: #cc0000;">professionals</span> you directly know.<br />
Then you should strive to <span style="color: #cc0000;">connect with new people</span> through your own connections.<br />
You probably have already pursued these two tasks and have <span style="color: #cc0000;">maximized your connections.</span><br />
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<b><span style="color: #6aa84f; font-size: large;">Search</span></b><br />
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<li>The next step is to search through <span style="color: #cc0000;">hundreds of profiles</span> and invite those who would be relevant and helpful to the work you do (and vice versa – connections should be mutually beneficial). </li>
<li>While this may sound arduous, a gain of more than 500 connections all over the world would be worth the time spent. </li>
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<b><span style="color: #6aa84f; font-size: large;">Be Seen & Heard</span><span style="color: #274e13; font-size: large;"> </span></b><br />
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<li>To be <span style="color: #cc0000;">seen and heard</span>, you need to <span style="color: #cc0000;">join almost every LinkedIn group</span> you find <span style="color: #cc0000;">relevant</span> to your <span style="color: #cc0000;">organisation’s</span> mission. </li>
<li>And <b><span style="color: #cc0000;">don’t stop</span></b> there. </li>
<li>These groups <span style="color: #cc0000;">connect to a large</span> range of <span style="color: #cc0000;">people</span> and you have the ability to <span style="color: #cc0000;">participate</span> or <span style="color: #cc0000;">start group discussions</span> every day. </li>
<li>When the discussion is right, interject and share your organisation’s story or issues with your peers. </li>
<li>Do this <span style="color: #cc0000;">regularly</span>. As you become more seen and <span style="color: #cc0000;">heard over time,</span> you will be surprised how many new <span style="color: #cc0000;">people invite you</span> to be their connection. And you’ll be surprised by who else is taking notes in group discussion forums – from <span style="color: #cc0000;">potential donors to the media.</span> </li>
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While <span style="color: #cc0000;">LinkedIn offers</span> a search function that can query all groups and members, it also allows users to perform searches for <span style="color: #cc0000;">multiple purposes</span>, such as researching donors, <span style="color: #cc0000;">finding new board members</span> or locating qualified employees.<br />
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<i>For example, let’s say you are having a challenging time reaching a decision-maker at a targeted company to discuss sponsorship opportunities.</i> <br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Today, LinkedIn has added a professional team to monitor the specific needs of organisation through LinkedIn organisation Solutions. Review this new resource for other strategies to maximizing the potential of social media.</span><br />
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Anonymoushttp://www.blogger.com/profile/01902221633082738216noreply@blogger.com0tag:blogger.com,1999:blog-2812427665113735366.post-3321079237464191192014-01-13T23:50:00.002-08:002014-01-13T23:50:38.924-08:00How to get your Organisation's Professionals in News<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: large;"> PR Meets Marketing</span></h2>
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<span style="color: #e06666; font-size: large;">How to get your organisation's professionals in news.</span></div>
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<span style="color: #45818e;"><b>Highly Effective & Helps increasing awareness for your organisation.</b></span></div>
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"STAY CONNECTED WITH US"</div>
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<u><b><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">COMMENTS & REVIEWS ARE WELCOMED</span></b></u></div>
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Anonymoushttp://www.blogger.com/profile/01902221633082738216noreply@blogger.com0tag:blogger.com,1999:blog-2812427665113735366.post-43031660386470491622014-01-09T11:30:00.000-08:002014-01-09T11:30:00.615-08:00Don’t Treat Every Press Release the Same<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: #38761d; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;"><b>This is where PR Meets Marketing.</b></span></h2>
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<a href="http://3.bp.blogspot.com/-WMFLrCr6rSg/Us74Z3CSHjI/AAAAAAAAAAM/PIqlpKpcO6w/s1600/200x200+logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-WMFLrCr6rSg/Us74Z3CSHjI/AAAAAAAAAAM/PIqlpKpcO6w/s1600/200x200+logo.jpg" /></a></div>
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<li><span style="color: #806c4d; font-family: Arial, Helvetica, sans-serif; font-size: 14px;">If your organisation goes through the same motions each time it sends out a press release, it is time to take a good look at your approach. </span></li>
<li><span style="color: #806c4d; font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Just organizing the information to fit in a press-release format and sending it out to your media list isn’isn't enough. </span></li>
<li><span style="color: #806c4d; font-family: Arial, Helvetica, sans-serif; font-size: 14px;">If you are wondering why some organizations get more attention than others – it’s in the details. Sure, it helps when you have a great story to tell – but that alone isn’t enough if the pitch for that great story is not being thrown correctly. </span></li>
<li><span style="color: #806c4d; font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Do you have different lists for different types of press releases? This is where the novices get separated from the seasoned pros. </span></li>
<li><span style="color: #806c4d; font-family: Arial, Helvetica, sans-serif; font-size: 14px;">You would be surprised to find out how many calendar editors receive hard news releases and how many news editors get calendar listings. </span></li>
<li><span style="color: #806c4d; font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Journalists are extremely busy, and on top of that, they are receiving dozens of press releases and story pitches each hour (and in some cases, each minute). </span></li>
<li><span style="color: #806c4d; font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Do them a favor and customize your press-release distributions. </span></li>
<li><span style="color: #806c4d; font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Understand who is on your list. If you manage a small media-contact list and you have never picked up the phone and spoken to them directly, now’s the time.</span></li>
<li><span style="color: #806c4d; font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Ask them what their role is and what types of subjects they cover. </span></li>
<li><span style="color: #806c4d; font-family: Arial, Helvetica, sans-serif; font-size: 14px;">How do they prefer to receive releases? Email? Fax? A short email pitch (and no release)? If your list is larger, you may not be able to call each one, but you should take the time to look at each contact on that list. </span></li>
<li><span style="color: #806c4d; font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Understand your list. Are the email addresses general ones or personal. </span></li>
<li><span style="color: #806c4d; font-family: Arial, Helvetica, sans-serif; font-size: 14px;">What types of media outlets are on the list? Television? Daily newspapers? Weeklies? Magazines? Each one of these categories is completely different from the other and the same press release shouldn’t necessarily be sent to them. </span></li>
<li><span style="color: #806c4d; font-family: Arial, Helvetica, sans-serif; font-size: 14px;">If a news release doesn’t offer an opportunity for good video, television news simply is not going to be interested. And magazines plan their stories months in advance, and have published editorial calendars you should become familiar with. </span></li>
<li><span style="color: #806c4d; font-family: Arial, Helvetica, sans-serif; font-size: 14px;">If your organization has regular events (such as performing arts and community events), it is extremely important to understand how the local papers manage their calendar listings. If you know whom to send them to, by when and in what format, it is almost guaranteed free publicity. </span></li>
<li><span style="color: #806c4d; font-family: Arial, Helvetica, sans-serif; font-size: 14px;">If you aren’t having any luck but notice an organization that is, simply try giving your counterpart at that organization a call and asking them out for coffee to discuss his or her genius. Learn from others. Know when not to send a press release. </span></li>
<li><span style="color: #806c4d; font-family: Arial, Helvetica, sans-serif; font-size: 14px;">If you have a small local paper that loves publishing stories like “local business gives free color copies to organisation,” then go ahead and send it – but only to them. Your organization’s website is also an appropriate place for a story like this (also, be sure to have the business publish it on their website and in their company newsletter, if they have one). But don’t send non-newsworthy items like this to your media contacts. That’s no way to get their attention. </span></li>
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Anonymoushttp://www.blogger.com/profile/01902221633082738216noreply@blogger.com0